It&ly Hairfashion
It&ly Oh My Blonde! Clay Blonde
Bond-preserving clay lightener that's perfect for freehand techniques like balayage, and offers up to 6 levels of lift. Available in a 400-gram bag. |
£15.99
It&ly Oh My Blonde! pH Modulator
Changes the alkalinity of Oh My Blonde! Toner to mitigate lifting of natural hair while making highlighted tones appear more natural. Comes in a 100-ml bottle. |
£13.45
It&ly Oh My Blonde! Cool Blonde Spray
Leave-in spray with cool pigments designed to neutralise yellow tones on all types of blonde, and on grey hair too. Comes in a 150-ml spray bottle. |
£13.45
It&ly Oh My Blonde! Blonde Shampoo
Luxurious pearl shampoo designed to cleanse and hydrate bleached and colour-treated hair for soft and silky results. Comes in either 250- or 1000-ml pump bottles. |
£8.15
It&ly Oh My Blonde! DelyBlonde
Ammonia-free lightener offering 6–7 levels of lift with a bond-preserving formula that keeps hair in great condition. Available in a 500-gram bag. |
£15.99
It&ly Oh My Blonde! Sun Light Oil
Ammonia-free lightening oil offering 3 levels of lift that's perfect for delivering a subtle, sun-kissed blonde. Available in a 500-ml bottle. |
£15.99
It&ly Oh My Blonde! Blonde Conditioner
Luxurious conditioner offering hydration and nourishment to porous, bleached and colour-treated hair without weighing it down. Comes in either 200- or 1000-ml pump bottles. |
£8.15
It&ly Oh My Blonde! Silky Blonde
Bond-preserving cream lightener able to lift hair colour up to 6–7 levels while protecting its condition and health. Available in a 500-gram tube. |
£15.99
It&ly Oh My Blonde! Activator 5 Vol
Oxidising emulsion (5 vol/1.5%) that's specially formulated to get the best performance out of Oh My Blonde! Toner. Comes in a 1000 ml bottle. |
£8.15
It&ly Oh My Blonde! Blonde Sealer
Designed for use after a bleach or toning service, this bond-preserving sealer conditions hair, balances pH and seals in colour. Comes in a 500-ml pump bottle. |
£13.99
It&ly Oh My Blonde! Iconic Blonde
Bond-preserving powerful lightener able to lift hair colour up to 9 levels while protecting its condition and health. Available in a 500-gram bag. |
£15.99
It&ly Neck Seal Hairdressing Cape
Silicone collar seals around the neck to prevent water and hair debris slipping beneath the gown for a more comfortable customer experience. Tint, bleach and water repellent and machine washable. |
£13.99
It&ly Oh My Blonde! Blonde Toner
Compact range of blonde toners with &-plex hair-bond care built-in, and which can be intermixed for a vast palette of blonding options. 60-ml tubes. |
£4.75
It&ly Aquar&ly (Aquarely) Oxidizing Cream
Cream peroxide designed for It&ly Aquar&ly with a balanced pH and wheat proteins to leave coloured hair feeling soft and silky. Comes in 40 vol in a 1-litre bottle. |
£8.25
It&ly Easily Blond 2020 Bleaching Powder
Advanced bleach with micro-granular technology to reduce dust and sunflower seed extract to care for hair. Comes in a 30-gram sachet. |
£2.40
It&ly Oxily 2020 Oxidising Emulsion
Cream peroxide designed for It&ly Colorly 2020 with a balanced pH and ACP (active colour protection) Complex for intense luminosity and shine. Comes in 4 strengths in 1-litre bottles. |
£8.15
It&ly Aquar&ly (Aquarely)
Easy-to-use hair colour range with Many shades with full grey coverage and formulated to need less ammonia for better hair condition. 100-ml tubes. |
£5.75
It&ly Colorly Optimus
Reformulated Italian hair colour in 96 shades with true colour and complete grey coverage, plus great hair care and shine. 60-ml tubes. Packaging may vary. |